Which metric helps measure the impact of AAS activities?

• A. Feedback from participants
• B. Number of meetings held
• C. Total dues collected
• D. Number of emails sent

Answer: (A)

Measuring impact comes from understanding the effect the activities have on those involved. Feedback from participants captures whether the activities changed their knowledge, skills, attitudes, or behaviors and whether they found the experience valuable. This makes it the most direct way to gauge impact because it reflects real outcomes rather than just what was done.

After events or programs, collecting participants’ ratings and candid comments reveals what they learned, what they can apply, and how their perspectives might have shifted. That information helps organizers refine programs and show value to members and sponsors.

Other options show how much was done rather than how it mattered. The number of meetings indicates activity volume; total dues collected is a financial measure; the number of emails sent reflects outreach effort. They describe inputs or outputs, not the effect on participants or the community.